Not just a Lucky Dip!
Traditionally a food distributor, Menora Food’s foresight to create their own quality food brands, has proven to be extremely fruitful. 68 Degrees’ insights on brand building married well with Menora’s aim to build price-point specific brands, with the ultimate goal of gaining market share. We purposely gave Wattle Valley a neo-classic appeal with idealic green meadows and blue skies, derived from Menora’s mantra to use only the freshest ingredients. Wattle Valley has become a household name covering a number of different food categories and Australia’s Fastest Growing Retail Brand (A.C. Nielson).
ClientMenora FoodsServicesBranding, Packaging and Promotional for national retail markets.
