An Aussie icon with a 50 year legacy of making and supplying the humble Dimmie and Spring Rolls nationally. With the capacity to produce 1200 Dim Sims per minute, Marathon are Australia’s largest manufacturer of Dim Sims and Spring Rolls. However, strong competition from abroad and the brands lack of contemporary appeal, moved Marathon to refresh the brand and reclaim its position as Australia’s No.1.
Our solution to modernise the packaging based on messages and visuals of premium Australian produce, whilst maintaining a sense of Aussie nostalgia, allowed the brand to extend its appeal. 68 Degrees’ approach to develop sub-brands with visual architecture tailored to specific audiences has been innovative to broaden market sales.
ClientMarathon FoodsServicesBranding, Packaging, Advertising and Promotions for national retail and foodservice markets.
