Now Australia’s largest independent boutique dairy. A family owned Tasmanian dairy for generations.
Ashgrove had experienced moderate sales and required a major boost. Our solution to rebrand the packaging with emphasis on key visual factors such as Family, Tassie made and Taste, resulted in a personality which really identified with consumers. Premium cut-through came within 3 months of launching the rebrand, Ashgrove’s sales increased by 30%.
To capture the individual attributes of the cheese range, our strategy involved implementing distinct characteristics that would help imply the flavour profiles of the variants, through the use of varying fonts, colours and textures.
A subtle balance of common visual cues allowed the range to be seen and thrive as a family.
ClientAshgrove Tasmania Cheese ServicesBranding, Packaging and Promotions.
