When South Food Group came to see us they had actually been known as Casalingo Smallgoods for about 40 years, it became very clear that the company was looking to grow it’s brand portfolio with recent acquisitions of complimentary brands. It was time for a new company name, an umbrella brand, to reflect the expansion. Name development together with corporate branding was created to encompass the company’s new direction for both national and export markets.
ClientSouth Food GroupServicesName Development, Branding, Collateral, Promotional and Point of Sale.
