We loved the challenge to reinvent a tired brand which needed shelf standout to better communicate the broad range of products on offer for the foodservice industry.
Working together we redefined their brand positioning including changing their brand from Yarra Valley to Yarra Valley Hilltop which gave the client a greater scope to grow with multiple products.
The fresh packaging look and feel has given the owners a greater deal of inspiration to launch more products and to delve further into developing more brands.
We continue to work with the client on other exciting opportunities coming their way.
ClientAussie Growers FruitsServicesBranding, Packaging, Advertising and Promotions.